We recently noticed that one of our administrative assistants seemed to spend an inordinate amount of work time on myspace. It was frequent enough and extensive enough that it was causing some resentment to build in other staffmembers who were staying late to get things done.
As a team, we processed through the associated issues, realizing that part of the dynamic was that ”Annie” was superbly efficient and ready to handle a greater workload. By resolving these issues together as a staff, ”Annie” learned that it is important for her to be more proactive in seeking more work when other tasks are completed. In turn, our consulting staff learned that we could harness the power of social media to have quick contact with some of our temporaries when urgent client needs arise.
Social media transitioned to “win/win” for us as a business. This experience brought us into a larger conversation about how we could best utilize SM techologies (within their individual Term of Service, of course). And now being on twitter, facebook, LinkedIn, blogs, and similar sites are part of my daily work responsibilities as a consultant!
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